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How To Create Content That Generates 5,228 Visitors In Only 14 Days

How To Create Content That Generates 5,228 Visitors In Only 14 Days

Editor’s Note: This is a guest post on viral content from Ong Si Quan, Content Marketing Manager at CandyBar, a digital loyalty card app. In the live chal…

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3 Strategic Link Building Tips For SEO Success

3 Strategic Link Building Tips For SEO Success

Once upon a time, websites could litter their content with keywords and see their Google rankings skyrocket. Then came the Penguin. This algorithm changed …

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YouTube SEO in 2019: A Brief Guide to Optimizing Videos For Search

YouTube SEO in 2019: A Brief Guide to Optimizing Videos For Search

If Google is king, YouTube SEO is queen. The royal family is entwined; in other terms, Google owns YouTube. If you’re looking for a safe path to get to the…

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Top 5 Tweaks To Optimize Your Internal Anchor Text For SEO

Top 5 Tweaks To Optimize Your Internal Anchor Text For SEO

There are many levers you can pull in search engine optimization (SEO) –  from utilizing the right keywords to using a readable URL, publishing unique…

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[SEO Audit] We Analyzed Our SEO. Here’s What We Learned:

[SEO Audit] We Analyzed Our SEO. Here’s What We Learned:

Any good marketing plan is incomplete without an SEO audit. And as part of our Ladder 2017 Marketing Series, we did just that...

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The Psychology Behind Better App Store Rankings

The Psychology Behind Better App Store Rankings

I’m sure you’ve read a few articles on App Store Optimization (ASO) that recommend, more or less, the same tactics: “Maximize your keywords”.

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6 Amazon Listing Optimization Fundamentals For PPC

6 Amazon Listing Optimization Fundamentals For PPC

Advertising works on Amazon, but having a successful campaign doesn’t just involve buying ad spots. It requires fundamental amazon listing optimi...

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An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups‘ (SKAGs)

An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups‘ (SKAGs)

Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that perfo...

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Hyperlocal Marketing: What You Need to Know

Hyperlocal Marketing: What You Need to Know

“Hyperlocal Marketing: What You Need to Know” is a guest post written by Marvellous Aham-adi, a freelancer and content marketer who teaches entreprene...

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PPC Automation: Why and How to Implement It

PPC Automation: Why and How to Implement It

“PPC Automation: Why and How to Implement It” is a guest post written by Tim Ferguson, a writer and editor of Marketing Digest. He enjoys writing abou...

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SEO Best Practices: 5 Tactics To Increase Organic Traffic [+ Infographic]

SEO Best Practices: 5 Tactics To Increase Organic Traffic [+ Infographic]

This guest post detailing SEO best practices to keep top-of-mind was written by Harsha Kiran, director of SEO at SEOtribunal. Updated December 5...

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The Ultimate PPC Audit Walkthrough: A Step-By-Step Guide For PPC Analysis

The Ultimate PPC Audit Walkthrough: A Step-By-Step Guide For PPC Analysis

This article covers a PPC audit of our current pay-per-click ad campaigns. For the sake of transparency, we’re using real performance data drawn strai...

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3 Tips To Get More Out Of Your Paid Ad Campaigns

3 Tips To Get More Out Of Your Paid Ad Campaigns

Every business needs promotion, and paid advertising campaigns are one of the most efficient ways to gain traction. It enables brands to efficiently a...

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5 B2B Blog Post Ideas That Just Work

5 B2B Blog Post Ideas That Just Work

How do you create B2B blog posts that are resourceful, engaging, and original? You could hire a talented freelance writer or a content service provide...

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Create your own ad spend calculator with Google Data Studio

Create your own ad spend calculator with Google Data Studio

Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...

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Launch Your First Google AdWords Campaign – A Step-by-Step Guide

Launch Your First Google AdWords Campaign – A Step-by-Step Guide

Let’s get your first Google AdWords (now Google Ads) campaign launched on the right foot! I’ll document how I created the campaign from start to finis...

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10 Google Ads Optimizations to give you quick results

10 Google Ads Optimizations to give you quick results

We usually employ these 10 Google Ads optimizations as soon as we start cooperating with a new client. By providing quick wins for a new client, not o...

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7 Content Distribution Channels You Aren’t Using (But Should)

7 Content Distribution Channels You Aren’t Using (But Should)

You finally hit “Publish” after hours spent researching, outlining, writing, editing, and proofreading your content. Now it’s time for your content di...

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Ahrefs Vs SEMrush: Which SEO Tool Is Best For Your Business?

Ahrefs Vs SEMrush: Which SEO Tool Is Best For Your Business?

Ahrefs vs SEMrush. That’s not a sentence I thought I’d ever type a few years back. Traditionally, Ahrefs was all about the links, and when SEMrush fir...

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Local SEO: How to Rank Your Business in Google Maps and Search

Local SEO: How to Rank Your Business in Google Maps and Search

Author’s Note: I talk about ranking your business in Google Maps and Search, but these same tactics can be applied to Bing Places for Business and Bin...

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Creative Testing in Paid Search: Actionable Tips and Tricks

Creative Testing in Paid Search: Actionable Tips and Tricks

It’s clear that responsive ads are here to stay and optimizing their performance is an ongoing process of planning, testing, and iterating Below are b...

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24 Proven SEO Growth Strategies [Beginner’s Guide]

24 Proven SEO Growth Strategies [Beginner’s Guide]

SEO. Every marketer talks about it. Every business wants to rank higher in Google searches. Yet when push comes to shove and a marketer has to actuall...

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Demystifying Smart SEO for Business Growth

Demystifying Smart SEO for Business Growth

SEO… So mysterious, so complex, so… distant. Why can’t you just unveil yourself to us and come out of the marketing jargon-filled forest? SEO has long...

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Step-By-Step Keyword Tactics for Effective Google AdWords Campaigns

Step-By-Step Keyword Tactics for Effective Google AdWords Campaigns

So you’re about to run some slick ads on Google AdWords. You’ve got a great idea for what you want your copy and creative to look like. All that’s lef...

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What are Featured Snippets? A Quick Guide for Marketers

What are Featured Snippets? A Quick Guide for Marketers

What’s better than ranking #1 on a search engine’s results page? Ranking #0. No, I’m not talking about paid ads! There is a way to have your content a...

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Leverage Your Brand’s Poker Face Into a Competitive Edge

Leverage Your Brand’s Poker Face Into a Competitive Edge

While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting cou...

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