This article covers a PPC audit of our current pay-per-click ad campaigns. For the sake of transparency, we’re using real performance data drawn strai...
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Editor’s Note: This is a guest post on viral content from Ong Si Quan, Content Marketing Manager at CandyBar, a digital loyalty card app. In the live chal…
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Once upon a time, websites could litter their content with keywords and see their Google rankings skyrocket. Then came the Penguin. This algorithm changed …
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If Google is king, YouTube SEO is queen. The royal family is entwined; in other terms, Google owns YouTube. If you’re looking for a safe path to get to the…
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There are many levers you can pull in search engine optimization (SEO) – from utilizing the right keywords to using a readable URL, publishing unique…
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Any good marketing plan is incomplete without an SEO audit. And as part of our Ladder 2017 Marketing Series, we did just that...
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I’m sure you’ve read a few articles on App Store Optimization (ASO) that recommend, more or less, the same tactics: “Maximize your keywords”.
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Advertising works on Amazon, but having a successful campaign doesn’t just involve buying ad spots. It requires fundamental amazon listing optimi...
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Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that perfo...
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“Hyperlocal Marketing: What You Need to Know” is a guest post written by Marvellous Aham-adi, a freelancer and content marketer who teaches entreprene...
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This guest post detailing SEO best practices to keep top-of-mind was written by Harsha Kiran, director of SEO at SEOtribunal. Updated December 5...
Read More →This article covers a PPC audit of our current pay-per-click ad campaigns. For the sake of transparency, we’re using real performance data drawn strai...
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Every business needs promotion, and paid advertising campaigns are one of the most efficient ways to gain traction. It enables brands to efficiently a...
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How do you create B2B blog posts that are resourceful, engaging, and original? You could hire a talented freelance writer or a content service provide...
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Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...
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Let’s get your first Google AdWords (now Google Ads) campaign launched on the right foot! I’ll document how I created the campaign from start to finis...
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We usually employ these 10 Google Ads optimizations as soon as we start cooperating with a new client. By providing quick wins for a new client, not o...
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You have your content posted to all the social media channels, but where else can you share it? Check out these six platforms to level up your content distribution!
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Ahrefs vs SEMrush. That’s not a sentence I thought I’d ever type a few years back. Traditionally, Ahrefs was all about the links, and when SEMrush fir...
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Author’s Note: I talk about ranking your business in Google Maps and Search, but these same tactics can be applied to Bing Places for Business and Bin...
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It’s clear that responsive ads are here to stay and optimizing their performance is an ongoing process of planning, testing, and iterating Below are b...
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SEO. Every marketer talks about it. Every business wants to rank higher in Google searches. Yet when push comes to shove and a marketer has to actuall...
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SEO… So mysterious, so complex, so… distant. Why can’t you just unveil yourself to us and come out of the marketing jargon-filled forest? SEO has long...
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So you’re about to run some slick ads on Google AdWords. You’ve got a great idea for what you want your copy and creative to look like. All that’s lef...
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What’s better than ranking #1 on a search engine’s results page? Ranking #0. No, I’m not talking about paid ads! There is a way to have your content a...
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While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting cou...
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