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With the rise of blockchain technology, a surge in innovation within the crypto and Metaverse space has also taken place. New platforms and applications are springing up, making waves in both the business and consumer worlds. The question is no longer who is the target audience for NFTs, crypto, and the Metaverse. Now, it’s how do we make marketing in these spaces successful.
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There comes a point in every growth journey where you have to make big bets and allocate large amounts of resources. The key issue then becomes doing so in a de-risked way. We created a super low-fi video for a pre-launch challenger startup. It incorporated elements that we had proven were resonating really well with the market, through really basic static design testing. Ultimately, the performance of this video beat out that of a $100,000 video.
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Your company spends a lot of time researching at the top of the funnel when creating ads. But, did you know you can repurpose content and research to save your marketing team time? Find out how!
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Video marketing strategy helps customer retention. Dive into our strategy of how social video marketing could change the future of customer acquisition and retention.
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Editor’s Note: This is a guest post on viral content from Ong Si Quan, Content Marketing Manager at CandyBar, a digital loyalty card app. In the live chal…
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“A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy” is a guest post from Ksenia Larina, Content Strategist at …
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I believe there are two types of people in the world. #ThoseWhoUseRidiculouslyLongHashtagsLikeThis And those who refuse to use any. Are either of them wron…
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If Google is king, YouTube SEO is queen. The royal family is entwined; in other terms, Google owns YouTube. If you’re looking for a safe path to get to the…
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There are many levers you can pull in search engine optimization (SEO) – from utilizing the right keywords to using a readable URL, publishing unique…
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If I have a question, I’ll likely turn to three reputable sources. My mom, Google, and Quora (in that order). Quora is one of the largest question-and-answer websites where visitors can gain quality insights, share their expertise, and find valuable answers for pretty much any topic. This makes it a perfect platform for entrepreneurs and content creators to share their knowledge and expertise, drive traffic to a website or blog, and generate high-quality leads.
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Leverage Google’s Free Content Analytics And Make An Impact Hundreds of millions of Internet users take new photos, create videos, and write blog post...
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You went to a lot of effort to design your blog and write each blog post, but how much time have you put into promoting it? Sure it’s going out in you...
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‘Storytelling: How to Make it a Powerful Tool for Content Marketing’ is a guest post by Mile Živković, a content marketer and work-life balance expert...
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This guest post was originally written by Tyler Hakes, strategy director at Optimist, a full-service content marketing agency. It has been updated wit...
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After a strong 2016 in content marketing, it’s time for Ladder to take a look back at our first full year of content. Last year it was a test – does ...
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How do you create B2B blog posts that are resourceful, engaging, and original? You could hire a talented freelance writer or a content service provide...
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If there’s one thing we can all agree on in this politically-charged climate, it’s this: Consumers hate ads. Before the Internet, small businesses wou...
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How can you redo a blog post to publish fresh and exciting content? Check out our Frankenstein method to content marketing, where we show you how to update fresh content!
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Video is a powerful marketing medium that is not used to its full potential by a lot of brands. 86% of consumers want to see more videos from business...
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You have your content posted to all the social media channels, but where else can you share it? Check out these six platforms to level up your content distribution!
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2016 was a big year for Ladder’s content marketing efforts. It was the first time in Ladder’s 2+ years of operation that we took content seriously, an...
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Earlier this summer, we shareda case study on how Ladder used Facebook Lead Ads campaigns to decrease our cost per lead and cost per qualified lead by...
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We made a mistake. Okay, a few actually, butat Ladder, we’re not afraid to admit when we do something wrong. It’s part of our goal to be as transpare...
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Welcome to Part 4 of the Ladder 2017 Marketing Plan: an audit of our live email marketing campaigns! Below we’ll go through our current campaigns, loo...
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What’s better than ranking #1 on a search engine’s results page? Ranking #0. No, I’m not talking about paid ads! There is a way to have your content a...
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