Marketing strategies can fall into two categories: long-term and short-term. Long-term marketing is where you build brand awareness over time to gain customer loyalty. Short-term marketing is where you focus on ads to quickly drive performance.
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Your goal should be to run your marketing organization with a test-driven framework that empowers long-term brand building *through* performance marketing itself.
Read More →What does Ted Lasso have to do with your marketing strategy? Believe it or not, a lot! Check out why you need a go to marketing strategy to keep things fresh.
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Your marketing success ultimately comes down to your goals, your risk tolerance, and employing a sound strategy regardless of whether it’s volume or efficiency-based. The key is to clearly outline your strategies and expectations and optimize your resources, time, and capital to give yourself the best opportunity for success. Remember that you and your growth partner must be on the same page or you might run into some very unpleasant conversations when it comes time to report on progress.
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Just as chess is a game, so is marketing. But, it’s not a game that you go into without strategy. They both require risks, strategy, and practice to get right.
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This is a guest article by Springboard’s Siya Raj Purohit. Siya works on Business Operations at Springboard, and was previously an investor at GSV Accelera…
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oday, digital marketers are expected to be highly-creative, analytical and data-driven, and tech-savvy, but is learning HTML and CSS a must-have skill for digital...
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This is a guest post by Igor Gorbatko, co-founder at Growth Engineers, a company helping businesses hire full-time and freelance growth marketing tale...
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This is a guest post by Lauren Tonge. She runs The Mission Marketer, a resource for anyone wanting to learn digital marketing. In this article she’ll ...
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Since 2014 Ladder has worked with over 200 companies to help them grow — from Fortune 500 companies to fast-growing startups. Here is the explanation ...
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Startup world needs more ‘full-stack’ marketers – marketing people with must-have marketing skills who can do a bit of whatever is needed to launch an...
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