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Beyond Clicks: How Creative Testing Supercharges Your Facebook CTR

In the fast-paced realm of digital marketing, achieving a high Click-Through Rate (CTR) on Facebook is a game-changer. Even though CTR isn’t always correlated with good Cost per Conversion, all things being equal, improving your CTR will improve your results. Creative testing serves as the secret sauce. It systematically explores various facets within your ad campaigns, a process akin to refining your artistic strokes. The goal? To discover what resonates most profoundly with your audience. This comprehensive guide will navigate you through the world of Facebook CTR enhancement via creative testing, offering actionable strategies, real-world illustrations, and practical tips. If you're ready to harness the full potential of your Facebook ads and supercharge your CTR, read on.

5 growth marketing strategies to market to every demographic in the Metaverse

The Metaverse can be a complicated and confusing thing to break into, but now is the time to do it. Not sure where to start? Deciding on how to market to each different demographic in the Metaverse is essential.

Are Facebook Ads Still Worth It in 2022 and 2023?

Although Facebook isn’t what it once was, and probably never will be again, it still has an enormous number of users, many of whom are your potential customers.

How To Advertise On Facebook: Demystifying How Facebook Ads Work

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget.

How to Use Data-Driven Creative Testing for Better Strategy in Marketing

Facebook B2B Paid Social Trends Report

How do you know if your Facebook ads are performing better than average or below average? Take a look at our growth benchmarks so you can find out for yourself.

The Importance Of Target Audience Testing In Marketing With ATT

Have you let Facebook do your target audience testing for you? With app tracking transparency, it’s imperative you learn how to use audience testing to your advantage.

What is App Tracking Transparency And How Is It Affecting Your Facebook Ads

What does the new App Tracking Transparency mean for your company and your marketing campaigns? Find out everything you need to know about ATT and how it affects you.

22 Creative Facebook Ad Design Tactics to A/B Test

You only have 50 milliseconds to make a lasting first impression. To put this in perspective, it takes about 50 milliseconds to read the phrase "50 milliseconds" out loud--and yes, I timed it.

Machine Learning for Marketers: We Built a Marketing Tactic Recommendation Engine

*’Machine Learning for Marketers’ was updated March 2019 with the recent release of our automated marketing audit technology. Here’s how we see it at Ladd…

Hashtags: How (And How Not) to Use Them

I believe there are two types of people in the world. #ThoseWhoUseRidiculouslyLongHashtagsLikeThis And those who refuse to use any. Are either of them wron…

[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

Special thanks to Rob Tutty at Driftrock for his help and guidance in getting Facebook Lead Ads set up for Ladder! We have a culture of learning from the b…

50+ Ad Copy Examples Guaranteed To Increase Clicks

It’s a cheerleader. Not a cheerleader for products, but one for that voice inside your head. The one who’s always saying things like, “damn, I should...

What Marketers Can Learn From The Most Effective Russian Ads from the 2016 Election

We’ve all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017....

How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

You went to a lot of effort to design your blog and write each blog post, but how much time have you put into promoting it? Sure it’s going out in you...

Viral Marketing: How to Create a Viral Social Media Marketing Campaign

“Viral Marketing: How to Create a Viral Social Media Campaign” is a guest post written by Hanson Cheng You might have found that global events have d...

Facebook Ad Support • Your Ultimate Marketing FAQ Guide

Get Facebook ad support & answers via our ultimate Facebook FAQ guide – covering ad sizes, approvals, spending, strategy, settings, culture, polit...

Create your own ad spend calculator with Google Data Studio

Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...

How to use the Facebook Pixel

These days, running your own ad campaign isn’t rocket science – in big part thanks to tools like the Facebook Pixel.  Well-known ad platforms suc...

Test of the Month: How Ladder Launched a Facebook Video Ad With an 11% CTR

We’ve launched thousands of marketing tests, and let’s be honest: we’ve seen some winners and a few losers (like Reddit Ads). But we want to start hi...

10 steps to grow your mobile app on Facebook

A friend of mine recently asked me how to effectively promote a mobile app on Facebook Ads, what are the best practices, and what to do if they haven’...

Facebook Growth Hacks: Actionable Tactics for B2B Lead Generation

Although LinkedIn is the platform of choice for many B2B marketers, Facebook is a perfect platform not only to build brand awareness but also convert ...

Mastering creative testing in social media

Even with the boom of social media, where testing has become increasingly frictionless, creative testing has actually become more complex. The main is...

Facebook Live: The Holy Grail For Organic Reach

In terms of social media marketing, organic reach is at the top of the food chain. It’s free promotion. So, the potential ROI is massive. But, you hav...

5 Cheap and Effective Ways to Run Facebook Ads A/B Tests

You know how important A/B testing is — you’ve read all the case studies about millions of dollars made and maybe had shocking results of your own. Yo...