Creative

The Growth Formula: Blending Organic Marketing with the Agility of Paid Media

Goal Setting & Business Growth: Journey Not Just Destination

Navigating Growth: Finding the Balance for Success In the dynamic field of digital marketing, achieving lasting growth requires a delicate balance between seizing quick wins and committing to long-term plans. For startups, particularly those under investor pressure or striving for viability, the challenge often lies in not just setting ambitious goals but in smartly and sustainably navigating the path to achieve them. It's about shifting focus from mere actions to a strategic approach that breaks down the journey into manageable steps.Quick Wins: Small Steps for Big Success

Testing, Not Guessing: The Transformative Power of Creative Testing

In the ever-changing world of digital marketing, marketers are always looking for better results. They want more engagement, conversions, and a higher return on investment (ROI). In order to achieve this, creative testing is crucial. However, with platforms like Facebook constantly updating their algorithms, it can be difficult to understand how to effectively test creative strategies. This article explores the importance of understanding your audience and using insight-driven strategies in creative testing. Using real-world examples, we'll show you how to make the most of your Facebook ads and get impressive results.

Weaponising AI for Creative Testing: A Step-by-Step Guide

The digital marketing landscape is evolving rapidly, and at the forefront of this evolution is the integration of Artificial Intelligence (AI). As brands and businesses seek innovative ways to optimise their marketing campaigns, AI has emerged as a powerful tool for creative testing. But diving into AI-powered marketing is more than just pressing a button and letting algorithms take over. It requires combining strategy, human intuition, and a deep understanding of how AI can best serve your creative needs

Beyond Clicks: How Creative Testing Supercharges Your Facebook CTR

In the fast-paced realm of digital marketing, achieving a high Click-Through Rate (CTR) on Facebook is a game-changer. Even though CTR isn’t always correlated with good Cost per Conversion, all things being equal, improving your CTR will improve your results. Creative testing serves as the secret sauce. It systematically explores various facets within your ad campaigns, a process akin to refining your artistic strokes. The goal? To discover what resonates most profoundly with your audience. This comprehensive guide will navigate you through the world of Facebook CTR enhancement via creative testing, offering actionable strategies, real-world illustrations, and practical tips. If you're ready to harness the full potential of your Facebook ads and supercharge your CTR, read on.

How to Do Creative Testing on TikTok to Find Winning Ads in 2023

TikTok is about being fun and entertaining, and your creative should reflect that. Your ads need to be exciting and engaging. Take advantage of TikTok’s creative tools to create winning campaigns and ad groups.

Great Marketers Steal: Solve The Blank Canvas Problem With ‘Meme-Jacking’

How can you use meme-jacking? The term meme doesn’t just refer to funny images on the internet overlaid with white text. Anything that gets passed on by imitation is a meme – a catchy song, a memorable story, instructions for building a fence – getting forgotten is the same for a meme as extinction is for your genes.

The "Why" Behind Brand vs Performance Marketing

Your goal should be to run your marketing organization with a test-driven framework that empowers long-term brand building *through* performance marketing itself.

Volume vs Efficiency: Which Marketing Strategy is Right For You?

Your marketing success ultimately comes down to your goals, your risk tolerance, and employing a sound strategy regardless of whether it’s volume or efficiency-based. The key is to clearly outline your strategies and expectations and optimize your resources, time, and capital to give yourself the best opportunity for success. Remember that you and your growth partner must be on the same page or you might run into some very unpleasant conversations when it comes time to report on progress.

4 Proven Marketing Strategies For Growing Crypto, Metaverse & NFT Startups

With the rise of blockchain technology, a surge in innovation within the crypto and Metaverse space has also taken place. New platforms and applications are springing up, making waves in both the business and consumer worlds. The question is no longer who is the target audience for NFTs, crypto, and the Metaverse. Now, it’s how do we make marketing in these spaces successful.

De-risking Decisions: Make more money from your big marketing bets

There comes a point in every growth journey where you have to make big bets and allocate large amounts of resources. The key issue then becomes doing so in a de-risked way. We created a super low-fi video for a pre-launch challenger startup. It incorporated elements that we had proven were resonating really well with the market, through really basic static design testing. Ultimately, the performance of this video beat out that of a $100,000 video.

Marketing data isn't a panacea

When we launch the test and we get the data back, we don’t look at it from a place of “OK, the data is X. What does this mean?” Instead, we’re able to evaluate the purpose of what we are looking at, and all the strategic associations we already know about it, and the first order principles behind it. 

How amazing clients get the most from a creative agency

From the growth theory point of view, your biggest concern as a marketing leader should not be that a certain campaign might not work, but that you’re not being experimental and bold enough. That’s what should be keeping you up at night.

The Ultimate System for Data-Driven Creative

The ACED framework can help you decide what’s truly worth keeping in your creative marketing audit. It’s more than just whether it’s performing. It’s how it’s performing. At Ladder, we’ve been using this framework for quite some time, and it’s been a huge asset to our company.

The Importance of a Data-Driven Creative Engine

A marketing team will always be stronger, more creative, and more efficient working collectively than they would alone. Understanding the power of the group and making sure that team members are working together is key to developing a system that will produce better strategies and maximize the best outcomes. Ladder has achieved this goal by creating and executing a system called the data-driven creative engine.

How to Use Data-Driven Creative Testing for Better Strategy in Marketing

22 Creative Facebook Ad Design Tactics to A/B Test

You only have 50 milliseconds to make a lasting first impression. To put this in perspective, it takes about 50 milliseconds to read the phrase "50 milliseconds" out loud--and yes, I timed it.

How I Built Ladder’s Brand Identity From the Ground Up

Building a startup from the ground up is an exciting prospect. As the founder of a startup, it’s important to have a fleshed-out plan for growing your comp…

A Quick Start Guide to Seasonal Marketing

Tis the season for seasonal marketing campaigns! We’re all used to seeing storefronts plastered with Halloween-themed ghouls and goblins, travel companies …

Mastering creative testing in social media

Even with the boom of social media, where testing has become increasingly frictionless, creative testing has actually become more complex. The main is...

How To Speak To Creatives – 7 steps to working with creatives

Every business has creatives. These gifted team members are extremely valuable to your end goals as a company. Like every member of a team, creatives ...

The Grandmaster’s Guide to Data-Driven Creative Testing

If you’re spending money on ads, you can’t afford to waste money on creative that’s missing the mark: not delivering learnings or profits. When used c...

Creative Testing in Paid Search: Actionable Tips and Tricks

It’s clear that responsive ads are here to stay and optimizing their performance is an ongoing process of planning, testing, and iterating Below are b...

How to Optimize Ad Copy For Maximizing Lead Conversions

Let’s say I’m running a Facebook ad campaign and I’m offering to give you a helpful ebook that will help you accomplish a business goal. Which Faceboo...

UX Teardown: What We Learned by Auditing Our User Experience

Welcome to Part 3 of the Ladder 2017 Marketing Plan series! One of the easiest ways to find new things to test (or problems to fix) is to put yourself...