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Creative

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How to Use Data-Driven Creative Testing for Better Strategy in Marketing

How to Use Data-Driven Creative Testing for Better Strategy in Marketing

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22 Creative Facebook Ad Design Tactics to A/B Test

22 Creative Facebook Ad Design Tactics to A/B Test

You only have 50 milliseconds to make a lasting first impression. To put this in perspective, it takes about 50 milliseconds to read the phrase "50 milliseconds" out loud--and yes, I timed it.

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How I Built Ladder’s Brand Identity From the Ground Up

How I Built Ladder’s Brand Identity From the Ground Up

Building a startup from the ground up is an exciting prospect. As the founder of a startup, it’s important to have a fleshed-out plan for growing your comp…

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A Quick Start Guide to Seasonal Marketing

A Quick Start Guide to Seasonal Marketing

Tis the season for seasonal marketing campaigns! We’re all used to seeing storefronts plastered with Halloween-themed ghouls and goblins, travel companies …

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Mastering creative testing in social media

Mastering creative testing in social media

Even with the boom of social media, where testing has become increasingly frictionless, creative testing has actually become more complex. The main is...

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How To Speak To Creatives – 7 steps to working with creatives

How To Speak To Creatives – 7 steps to working with creatives

Every business has creatives. These gifted team members are extremely valuable to your end goals as a company. Like every member of a team, creatives ...

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The Grandmaster’s Guide to Data-Driven Creative Testing

The Grandmaster’s Guide to Data-Driven Creative Testing

If you’re spending money on ads, you can’t afford to waste money on creative that’s missing the mark: not delivering learnings or profits. When used c...

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Creative Testing in Paid Search: Actionable Tips and Tricks

Creative Testing in Paid Search: Actionable Tips and Tricks

It’s clear that responsive ads are here to stay and optimizing their performance is an ongoing process of planning, testing, and iterating Below are b...

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How to Optimize Ad Copy For Maximizing Lead Conversions

How to Optimize Ad Copy For Maximizing Lead Conversions

Let’s say I’m running a Facebook ad campaign and I’m offering to give you a helpful ebook that will help you accomplish a business goal. Which Faceboo...

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UX Teardown: What We Learned by Auditing Our User Experience

UX Teardown: What We Learned by Auditing Our User Experience

Welcome to Part 3 of the Ladder 2017 Marketing Plan series! One of the easiest ways to find new things to test (or problems to fix) is to put yourself...

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