Let’s say I’m running a Facebook ad campaign and I’m offering to give you a helpful ebook that will help you accomplish a business goal.
Which Facebook ad copy would you find more compelling?
“Get a free ebook on how to increase revenue with a tight budget.”
“Boost your small business sales, even if you’re working with a tight budget. Download this free ebook with 5 proven ways to successfully utilize paid and organic marketing channels to maximize business revenue.”
I’m fairly confident that you’ll choose the second option. Why?
It has to do with my strategic word choices in the ad copy.
For instance, in my second ad copy example, I used the word “boost”– a power word that elicits an emotion better than the words “increase” or “improve”.
I also made my call-to-action (CTA) clear in my second ad copy example by saying “Download this free ebook” instead of “Get a free ebook”.
While you may think that writing copy for an ad is a skill reserved only for copywriters and content marketers, I’ll show you some tangible ways to optimize your ad copy for maximum lead conversions.
In this article, you’ll learn:
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