Yiannis Papadopoulos

Pivot to growth: financial strategies that fuel growth

Embrace the essential facets of modern financial strategy essential for sustainable business growth. The post highlights the importance of adaptability, resilience, and insightful analytics in today's dynamic business environment, from evolving performance metrics to the strategic role of finance in your growth. It offers a comprehensive view of navigating financial challenges and leveraging growth opportunities.

The Growth Formula: Blending Organic Marketing with the Agility of Paid Media

The Strategic Shift: How Today's CFOs Are Reshaping Business Landscapes

The Chief Financial Officer (CFO) role has come a long way. It used to be all about numbers – budgets, expenses, and financial reports. But now, things have changed. Today's CFOs are doing much more. They're not just watching over the company's money; they're helping to steer the entire business towards its goals.In this blog, we will explore how the CFO's role has transformed from being strictly financial to becoming a key strategic player in the business. We'll look at real-world examples where CFOs have significantly impacted their companies' direction and success. This shift in role is not just a trend but a reflection of the changing business landscape where financial insight merges with strategic vision.

The Unlikely Harmony of Marketing and Finance

In the ever-evolving landscape of business, there exists a unique and often underestimated synergy between two critical facets of an organisation: marketing and finance. At first glance, these two functions may appear worlds apart, with marketing focusing on creative strategies to engage customers and finance concentrating on numerical precision and fiscal responsibility. However, a powerful commonality emerges beneath the surface – the shared objective of driving business growth.‍This article will explore how you can supercharge your growth potential by uniting marketing and finance to work stronger together. From data-driven decision-making to the delicate balance between short-term gains and long-term vision, we'll delve into how marketing and finance collaborate to achieve a common goal. To illustrate these principles, we'll draw upon real-world scenarios and insights, showcasing how these two vital functions combine to create a harmonious symphony of business strategy.

Beyond the Bottom Line: Unveiling the Hidden ROI

In the dynamic business world, "ROI" (Return on Investment) has long stood as a symbol of financial success—a fundamental gauge of profitability steering decision-making and strategic planning. Yet, the landscape of ROI is evolving, and its definition is expanding beyond mere monetary returns. Today, savvy businesses recognise that ROI isn't a monolithic figure but a multi-dimensional metric encompassing financial and non-financial outcomes.

How To Brand Data With Operations, Finance, and HR

One way we leverage data and brand it with all the systems within our company is our hiring process. We started this model in 2019 and we’re still finding iterations and improving it as Ladder grows.

How To Keep Emotions Out Of Running A Company

When I say “keep emotions out of the business”, I don’t mean that you shouldn’t have empathy, compassion, and very much care for your people. It’s about not letting irrational emotions get the best out of your decision-making process.

Your People and Company Culture Are Your Greatest Assets

Building a long-term sustainable and successful business requires you to look at your people and culture as your greatest assets. Especially in the creative agency industry, your talent and the culture you foster are key competitive advantages. You can’t really scale without them and they need proactive action from you and your team. 

How To Build A Growth Model: Complete Guide

A good growth model should prevent things from breaking as you scale. So, how do you build one for your company? Check out our complete guide to building a growth model to help your company grow.

How A Lack of Cash Can Stunt Your Business

Many businesses fail every year, and the majority of them fail due to poor cash flow. The reason is simple: They can’t pay their bills, their employees, or their suppliers. They can’t hire new talent, and they can’t keep their clients.

Why Cash Is King In Growing Your Business

We know that cash isn’t everything, but it is a lot. Without it, doing business becomes a lot harder, especially when using growth marketing. Without cash, marketing becomes near impossible.

Why Finance Should Be the Heart of Every Business

Putting finance at the heart of the business allows you to connect all the dots, have the business work in harmony, grow faster, and substantially reduce setbacks. By analyzing the data provided by all the departments, finance can design a master template, a master data budget, or a growth plan to make the right decisions that can help you effectively grow the business.

How to scale your business with growth modelling

The benefits of data driven growth modelling

Growth modelling is at the core of what we do at Ladder, both on the client side and internally. It lets us predict outcomes with accuracy, which allows for greater control of our investments, and can be applied to any business to achieve remarkable benefits.