Yiannis Papadopoulos

Beyond the Bottom Line: Unveiling the Hidden ROI

In the dynamic business world, "ROI" (Return on Investment) has long stood as a symbol of financial success—a fundamental gauge of profitability steering decision-making and strategic planning. Yet, the landscape of ROI is evolving, and its definition is expanding beyond mere monetary returns. Today, savvy businesses recognise that ROI isn't a monolithic figure but a multi-dimensional metric encompassing financial and non-financial outcomes.

How To Brand Data With Operations, Finance, and HR

One way we leverage data and brand it with all the systems within our company is our hiring process. We started this model in 2019 and we’re still finding iterations and improving it as Ladder grows.

How To Keep Emotions Out Of Running A Company

When I say “keep emotions out of the business”, I don’t mean that you shouldn’t have empathy, compassion, and very much care for your people. It’s about not letting irrational emotions get the best out of your decision-making process.

Your People and Company Culture Are Your Greatest Assets

Building a long-term sustainable and successful business requires you to look at your people and culture as your greatest assets. Especially in the creative agency industry, your talent and the culture you foster are key competitive advantages. You can’t really scale without them and they need proactive action from you and your team. 

How To Build A Growth Model: Complete Guide

A good growth model should prevent things from breaking as you scale. So, how do you build one for your company? Check out our complete guide to building a growth model to help your company grow.

How A Lack of Cash Can Stunt Your Business

Many businesses fail every year, and the majority of them fail due to poor cash flow. The reason is simple: They can’t pay their bills, their employees, or their suppliers. They can’t hire new talent, and they can’t keep their clients.

Why Cash Is King In Growing Your Business

We know that cash isn’t everything, but it is a lot. Without it, doing business becomes a lot harder, especially when using growth marketing. Without cash, marketing becomes near impossible.

Why Finance Should Be the Heart of Every Business

Putting finance at the heart of the business allows you to connect all the dots, have the business work in harmony, grow faster, and substantially reduce setbacks. By analyzing the data provided by all the departments, finance can design a master template, a master data budget, or a growth plan to make the right decisions that can help you effectively grow the business.

How to scale your business with growth modelling

The benefits of data driven growth modelling

Growth modelling is at the core of what we do at Ladder, both on the client side and internally. It lets us predict outcomes with accuracy, which allows for greater control of our investments, and can be applied to any business to achieve remarkable benefits.