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Search Engine Optimisation (SEO)

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How To Create Content That Generates 5,228 Visitors In Only 14 Days

How To Create Content That Generates 5,228 Visitors In Only 14 Days

Editor’s Note: This is a guest post on viral content from Ong Si Quan, Content Marketing Manager at CandyBar, a digital loyalty card app. In the live chal…

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3 Strategic Link Building Tips For SEO Success

3 Strategic Link Building Tips For SEO Success

Once upon a time, websites could litter their content with keywords and see their Google rankings skyrocket. Then came the Penguin. This algorithm changed …

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YouTube SEO in 2019: A Brief Guide to Optimizing Videos For Search

YouTube SEO in 2019: A Brief Guide to Optimizing Videos For Search

If Google is king, YouTube SEO is queen. The royal family is entwined; in other terms, Google owns YouTube. If you’re looking for a safe path to get to the…

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Top 5 Tweaks To Optimize Your Internal Anchor Text For SEO

Top 5 Tweaks To Optimize Your Internal Anchor Text For SEO

There are many levers you can pull in search engine optimization (SEO) –  from utilizing the right keywords to using a readable URL, publishing unique…

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[SEO Audit] We Analyzed Our SEO. Here’s What We Learned:

[SEO Audit] We Analyzed Our SEO. Here’s What We Learned:

Any good marketing plan is incomplete without an SEO audit. And as part of our Ladder 2017 Marketing Series, we did just that...

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The Psychology Behind Better App Store Rankings

The Psychology Behind Better App Store Rankings

I’m sure you’ve read a few articles on App Store Optimization (ASO) that recommend, more or less, the same tactics: “Maximize your keywords”.

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How Google Analytics Can Improve Your Content Marketing

How Google Analytics Can Improve Your Content Marketing

Leverage Google’s Free Content Analytics And Make An Impact Hundreds of millions of Internet users take new photos, create videos, and write blog post...

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Hyperlocal Marketing: What You Need to Know

Hyperlocal Marketing: What You Need to Know

“Hyperlocal Marketing: What You Need to Know” is a guest post written by Marvellous Aham-adi, a freelancer and content marketer who teaches entreprene...

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SEO Best Practices: 5 Tactics To Increase Organic Traffic [+ Infographic]

SEO Best Practices: 5 Tactics To Increase Organic Traffic [+ Infographic]

This guest post detailing SEO best practices to keep top-of-mind was written by Harsha Kiran, director of SEO at SEOtribunal. Updated December 5...

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How to Develop a Content Strategy: A Simple Five-Step Guide

How to Develop a Content Strategy: A Simple Five-Step Guide

This guest post was originally written by Tyler Hakes, strategy director at Optimist, a full-service content marketing agency. It has been updated wit...

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The Frankenstein Method: Content Marketing Tactics That Bring New Life to Dead Blog Posts

The Frankenstein Method: Content Marketing Tactics That Bring New Life to Dead Blog Posts

How can you redo a blog post to publish fresh and exciting content? Check out our Frankenstein method to content marketing, where we show you how to update fresh content!

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10 Google Ads Optimizations to give you quick results

10 Google Ads Optimizations to give you quick results

We usually employ these 10 Google Ads optimizations as soon as we start cooperating with a new client. By providing quick wins for a new client, not o...

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Ahrefs Vs SEMrush: Which SEO Tool Is Best For Your Business?

Ahrefs Vs SEMrush: Which SEO Tool Is Best For Your Business?

Ahrefs vs SEMrush. That’s not a sentence I thought I’d ever type a few years back. Traditionally, Ahrefs was all about the links, and when SEMrush fir...

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Local SEO: How to Rank Your Business in Google Maps and Search

Local SEO: How to Rank Your Business in Google Maps and Search

Author’s Note: I talk about ranking your business in Google Maps and Search, but these same tactics can be applied to Bing Places for Business and Bin...

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24 Proven SEO Growth Strategies [Beginner’s Guide]

24 Proven SEO Growth Strategies [Beginner’s Guide]

SEO. Every marketer talks about it. Every business wants to rank higher in Google searches. Yet when push comes to shove and a marketer has to actuall...

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Demystifying Smart SEO for Business Growth

Demystifying Smart SEO for Business Growth

SEO… So mysterious, so complex, so… distant. Why can’t you just unveil yourself to us and come out of the marketing jargon-filled forest? SEO has long...

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What are Featured Snippets? A Quick Guide for Marketers

What are Featured Snippets? A Quick Guide for Marketers

What’s better than ranking #1 on a search engine’s results page? Ranking #0. No, I’m not talking about paid ads! There is a way to have your content a...

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