Every business knows the importance of having a great product. But what about the message you're sending to potential customers? Enter Message Market Fit (MMF). It's more than just a catchy phrase or a well-designed ad. MMF is about ensuring your core message hits home with your target audience.Think of MMF as the bridge between your product and your customers. You might have the best product in the world, but if your message doesn't resonate, it's like shouting into the wind. The key to nailing MMF? Understand your audience, refine your message, and don't be afraid to test and tweak.
Read More →The Metaverse can be a complicated and confusing thing to break into, but now is the time to do it. Not sure where to start? Deciding on how to market to each different demographic in the Metaverse is essential.
Read More →Here at Ladder, we also use a lot of JWT’s Planning Guide in our planning framework. As they say, if it ain’t broke… JWT’s Planning Guide is still really relevant because it goes back to the fundamentals of good advertising. But, whilst it’s rightly revered, a great planning guide can only take you so far. The real trick goes beyond understanding fundamentals.
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This post on validating a new business idea (or business venture) was inspired by lean methodology books like Lean Startup, Running Lean, 4 Steps to the Epiphany, and Lean Analytics.
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“A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy” is a guest post from Ksenia Larina, Content Strategist at …
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“An Intro to Competitor Research for Marketing and Growth Opportunities” is a guest post from Oren Greenberg – a growth marketer and founder of t...
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As we continue to share our 2017 Market Research document, we move on from audience research to focusing in on the major players in the marketing indu...
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When you’re writing a marketing plan from scratch, one of the most important aspects to consider is your market / industry. What is your target audien...
Read More →![Ladder.io’s Marketing Strategy Executive Summary [Free Template]](https://cdn.prod.website-files.com/6098e41066be8b2b7cb437cd/6138e8b0f3e0e8384b24aad3_Ladder.io%E2%80%99s%20Marketing%20Strategy%20Executive%20Summary%20%5BFree%20Template%5D.jpg)
When you’re writing your marketing plan for a year, quarter, or even month, you’ll need to get started with an analysis of your current marketing stra...
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