Creative Testing

Testing, Not Guessing: The Transformative Power of Creative Testing

In the ever-changing world of digital marketing, marketers are always looking for better results. They want more engagement, conversions, and a higher return on investment (ROI). In order to achieve this, creative testing is crucial. However, with platforms like Facebook constantly updating their algorithms, it can be difficult to understand how to effectively test creative strategies. This article explores the importance of understanding your audience and using insight-driven strategies in creative testing. Using real-world examples, we'll show you how to make the most of your Facebook ads and get impressive results.

Weaponising AI for Creative Testing: A Step-by-Step Guide

The digital marketing landscape is evolving rapidly, and at the forefront of this evolution is the integration of Artificial Intelligence (AI). As brands and businesses seek innovative ways to optimise their marketing campaigns, AI has emerged as a powerful tool for creative testing. But diving into AI-powered marketing is more than just pressing a button and letting algorithms take over. It requires combining strategy, human intuition, and a deep understanding of how AI can best serve your creative needs

Beyond Clicks: How Creative Testing Supercharges Your Facebook CTR

In the fast-paced realm of digital marketing, achieving a high Click-Through Rate (CTR) on Facebook is a game-changer. Even though CTR isn’t always correlated with good Cost per Conversion, all things being equal, improving your CTR will improve your results. Creative testing serves as the secret sauce. It systematically explores various facets within your ad campaigns, a process akin to refining your artistic strokes. The goal? To discover what resonates most profoundly with your audience. This comprehensive guide will navigate you through the world of Facebook CTR enhancement via creative testing, offering actionable strategies, real-world illustrations, and practical tips. If you're ready to harness the full potential of your Facebook ads and supercharge your CTR, read on.

The "Why" Behind Brand vs Performance Marketing

Your goal should be to run your marketing organization with a test-driven framework that empowers long-term brand building *through* performance marketing itself.

4 Proven Marketing Strategies For Growing Crypto, Metaverse & NFT Startups

With the rise of blockchain technology, a surge in innovation within the crypto and Metaverse space has also taken place. New platforms and applications are springing up, making waves in both the business and consumer worlds. The question is no longer who is the target audience for NFTs, crypto, and the Metaverse. Now, it’s how do we make marketing in these spaces successful.

De-risking Decisions: Make more money from your big marketing bets

There comes a point in every growth journey where you have to make big bets and allocate large amounts of resources. The key issue then becomes doing so in a de-risked way. We created a super low-fi video for a pre-launch challenger startup. It incorporated elements that we had proven were resonating really well with the market, through really basic static design testing. Ultimately, the performance of this video beat out that of a $100,000 video.

How to Use Data-Driven Creative Testing for Better Strategy in Marketing

Adaptive Growth: What is it and how to use it to scale data-driven creative

Using your creative in your marketing strategy is the easiest way to grow. But, how do you actually do that? With adaptive growth. Adaptive growth helps you scale data-driven creative.

22 Creative Facebook Ad Design Tactics to A/B Test

You only have 50 milliseconds to make a lasting first impression. To put this in perspective, it takes about 50 milliseconds to read the phrase "50 milliseconds" out loud--and yes, I timed it.

The Social Video Formula That Boosts Engagement: How To Create Videos For Social Media

“The Social Video Formula That Boost Engagement: How to Create Videos for Social Media” is a guest post by Patrick Foster, and long-time eCommerce Consulta…

31 Email Marketing Tactics to Boost SaaS User Retention

Retention is the biggest issue facing most SaaS companies – now that you’ve gotten users to register for your platform, how do you keep them engaged and coming back to use it? Whether it’s for free trial users, freemium users, or fully paid premium customers, your retention efforts should first and foremost be focused on quality.

How to Write Copy That’s Optimized for Conversion

10 Effortless Ways To Grow An Email List

Building an email list takes time, but time is something a lot of business owners and startup founders don’t have. As a result, you might be tempted t...

5 Ways To Make An Animated GIF (Without Photoshop!)

Author’s Note: This post on how to make an animated GIF (without Photoshop) was updated to include information on how to add GIFs to Facebook, Twitter...

4 Useful Sales Follow-Up Email Templates For Objection Handling

The sales follow-up email templates below are provided by Katrina Duck – and expert marketing advisor with many years of branding and digital experien...

4 Strategic Tips on Automating the Digital Marketing Funnel

Each of us, sooner or later, looks at their digital marketing funnel and struggles with the inevitable question: “To automate or not?”  The recen...

Facebook’s Info and Ads Section is a Game Changer For Marketers

On June 28, Facebook released a new “Info and Ads” section on Pages, which allows users to see the active ads currently running on Facebook, Instagram...

Performance and testing split – how to do it right?

There will always be a need for growth. The size and market value of your business don’t matter here, as there always will be a place to improve somet...

How can Adaptive Growth juice up your growth?

We have been able to build out the Adaptive Growth at Ladder thanks to our experiences, inhouse talent, and client feedback. The number one goal behin...

Growth Marketing Success 300% Higher Than Average – Here’s How

43% of all the growth marketing tests we’ve ran at Ladder have succeeded. The market average for successful tests hovers between 10-15%. Even the expe...

How To Speak To Creatives – 7 steps to working with creatives

Every business has creatives. These gifted team members are extremely valuable to your end goals as a company. Like every member of a team, creatives ...

It’s What’s Inside That Counts: Get Advanced Creative Insights via Spotlight

I’ve spent over $40m on digital marketing in the past 10 years, and anyone in my position will tell you the same thing: Creative testing is the key t...

The Grandmaster’s Guide to Data-Driven Creative Testing

If you’re spending money on ads, you can’t afford to waste money on creative that’s missing the mark: not delivering learnings or profits. When used c...

Facebook Live: The Holy Grail For Organic Reach

In terms of social media marketing, organic reach is at the top of the food chain. It’s free promotion. So, the potential ROI is massive. But, you hav...

How to structure your Facebook ad account for creative testing

In the previous blog post, we learned about some of the problems and some best practices related to creative testing in social media. In this post, we...

Creative Testing in Paid Search: Actionable Tips and Tricks

It’s clear that responsive ads are here to stay and optimizing their performance is an ongoing process of planning, testing, and iterating Below are b...

5 Cheap and Effective Ways to Run Facebook Ads A/B Tests

You know how important A/B testing is — you’ve read all the case studies about millions of dollars made and maybe had shocking results of your own. Yo...