Let your employees become brand ambassadors for you. The more positive things they have to say about you, the better your brand is going to look. You can build a stronger brand without spending much on marketing because awareness grows through word of mouth.
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Your goal should be to run your marketing organization with a test-driven framework that empowers long-term brand building *through* performance marketing itself.
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Building a startup from the ground up is an exciting prospect. As the founder of a startup, it’s important to have a fleshed-out plan for growing your comp…
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This brand guide is from Ladder’s former Director of Design, Natalie Lazo. In it she shares her experiences building brands and growing businesses wit...
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Are your marketing/growth team using the principles of psychology? If the answer is no then you’re probably leaving a lot of money on the table. Knowi...
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If you’re here to read about so-called Instagram growth hacks that will earn your page thousands of engaged followers in less than 48 hours by using b...
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While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting cou...
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