Make people comfortable enough to engage with your offer by writing copy the is conversational and inviting. This laid-back approach to copy is the furthest thing pushy and definitely a warm tactic. It can be used to demonstrate a change in setting or establish context. When a potential customer clicks this ad they are transformed to a new place. Example: “Welcome to whisky country.” “Come on in and check things out. You’ll be happy you did” “Now entering the future.”