Engage people’s imaginations by creating ad copy that defies reality. Channel your inner Salvador Dali and push the limits of your offer’s benefits, while making it clear that you aren’t totally serious. Metaphors work well to execute this tactic - as do hyperboles. Be surreal, for real. Example: "A razor strong enough to shave a lion." “Luggage big enough to pack your entire closet.” “Headphones that will be permanently attached to your ears.”