ROI: 

+

16

%

Retention

Difficulty

Marketing

Design

Dev

Intermediate

1

1

0.0

Email former frequent users/visitors who haven't been back recently (30-90 days). Retaining your VIPs can have a large impact on sales, engagement, community, referrals, etc. PLUS, reactivating a former VIP is often easier/more cost effective than acquiring new prospects.

Learn More →

Curious about the performance data that this tactic might help?
‍Learn more at Growth Benchmarks →

Slipping Away

smm

retargeting

crm

More Tactics

ROI: 

+

2

%

Traffic

Facebook Call To Action

Beginner

Testing different CTA text options on Facebook Ads. Different CTAs can resonate differently with audiences. Learn More can be less pushy than Sign Up, etc......

ROI: 

+

3

%

Traffic

Twitter Hashtag Listbuilding & Targeting

TBC

Hashtags can be great qualifiers for targeting, and this tactic will allow you to target events not listed under Twitters internal event targeting. To create a list based on a hashtag (i.e. for an event) you will need to: 1. Create a Twitter list (make sure you select "private"; ...

ROI: 

+

4

%

Traffic

Gender Focused Ad Copy

Beginner

Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating...

Featured by:

Solutions

Growth IQAdaptive Growth TeamGrowth Boost

Technology

GrowthBenchmarksClient PortalPlaybook Database

Resources

Audit HandbookEmerging Channel ReportTactic Playbook
Find out more about us.By the way, we're hiring →

©2021 Ladder Digital