You can use Qualaroo surveys to provide the “why” in A/B testing at each stage of your funnel. For example, you can test user activation by changing the size of a CTA button, and then proceed to ask survey questions about why users did/did not convert. Once you know the “why” behind a winning variant, you can double down on the factors that drove success. A step-by-step approach will help you optimize your entire funnel to boost conversion.