Take people on a trip down memory lane by evoking feelings from the past. Nostalgia often triggers memories of a pleasant place, person, or period of time. Create this positive association by skillfully crafting copy that makes people smile AND connects them with a time in the past. Nostalgia can be a strong generator of engagement. (Note: consider the shared experiences of your target audience.) Examples: “A razor your grandpa would have been proud of” “A video game that will transport you back to the 90s.” “Jewelry that will make you feel like you are back in high school.”