Take a stance in your copy by negatively associating your offer with a well-known group, cohort, or culturally relevant reference. This is a playful approach that can give an edge to your offer AND help it stick out from a sea of conservative copy. (Note: be careful not to insult your target audience.) Examples: “Razors: Hipsters not welcome” “Not your Grandpa’s skateboard. Shred our new deck.” “Protein powder for maximum bulking. Not for wimps.”