ROI: 

+

22

%

Conversion

Difficulty

Marketing

Design

Dev

TBC

2

0

0.0

Make sure your landing page's copy/messaging matches the copy/messaging used in the ad that directed visitors there. Consistent & synchronised messaging reassures visitors, increases conversion rate, AND increase the quality/relevance score of your ads.

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Match Landing Page Messaging To Ad Copy

landing-page

cro

copy

More Tactics

ROI: 

+

2

%

Traffic

Facebook Call To Action

Beginner

Testing different CTA text options on Facebook Ads. Different CTAs can resonate differently with audiences. Learn More can be less pushy than Sign Up, etc......

ROI: 

+

3

%

Traffic

Twitter Hashtag Listbuilding & Targeting

TBC

Hashtags can be great qualifiers for targeting, and this tactic will allow you to target events not listed under Twitters internal event targeting. To create a list based on a hashtag (i.e. for an event) you will need to: 1. Create a Twitter list (make sure you select "private"; ...

ROI: 

+

4

%

Traffic

Gender Focused Ad Copy

Beginner

Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating...

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Solutions

Growth IQAdaptive Growth TeamGrowth Boost

Technology

GrowthBenchmarksClient PortalPlaybook Database

Resources

Audit HandbookEmerging Channel ReportTactic Playbook
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