ROI: 

+

19

%

Conversion

Difficulty

Marketing

Design

Dev

TBC

0

1

2.0

Leave the password creation until the user has already given an email and filled in other info. Once they’re already within the platform, a modal or prompt can pop up asking them to create a password. They’ve already been guided into the platform, removing the small but critical bit of friction of password creation from the registration process entirely.

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Curious about the performance data that this tactic might help?
Learn more at Growth Benchmarks →

Lazy Password Creation

form

onboarding

product