ROI: 

+

19

%

Traffic

Difficulty

Marketing

Design

Dev

Beginner

1

1

0.0

Large rectangle ads are a popular ad format on the Google Display Network (GDN) because of their effectiveness. Generally, wider ads tend to perform better than taller ads due to their reader friendly format.

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Large Rectangle Ad (336x280)

ad-format

adwords

display

prospecting

retargeting

gdn

More Tactics

ROI: 

+

2

%

Traffic

Facebook Call To Action

Beginner

Testing different CTA text options on Facebook Ads. Different CTAs can resonate differently with audiences. Learn More can be less pushy than Sign Up, etc......

ROI: 

+

3

%

Traffic

Twitter Hashtag Listbuilding & Targeting

TBC

Hashtags can be great qualifiers for targeting, and this tactic will allow you to target events not listed under Twitters internal event targeting. To create a list based on a hashtag (i.e. for an event) you will need to: 1. Create a Twitter list (make sure you select "private"; ...

ROI: 

+

4

%

Traffic

Gender Focused Ad Copy

Beginner

Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating...

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Resources

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