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Some audiences react well to a friendly tone. When creating ad campaigns, first understand how your users would respond to a more informal approach. Speak to them the way they speak to others and they will respond.
google
facebook
Beginner
Testing different CTA text options on Facebook Ads. Different CTAs can resonate differently with audiences. Learn More can be less pushy than Sign Up, etc......
3
Hashtags can be great qualifiers for targeting, and this tactic will allow you to target events not listed under Twitters internal event targeting. To create a list based on a hashtag (i.e. for an event) you will need to: 1. Create a Twitter list (make sure you select "private"; ...
4
Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating...
