Incorporate industry influencers in your copy to gain greater exposure from a targeted audience. Potential customers will be more inclined to engage if they recognize the influencer promoting the offer. Adding influencer proof gives your offer instant credibility and a face that people can associate with your product. (Tip: choose influencers that are highly-relevant to by examining the social profiles of your target audience.) Examples: “A perfume worn daily by @StylishSuzy” “Endorsed by LinkedIn influencer, Tommy Marketer.” “The favorite snack of Usain Bolt.”