ROI: 

+

60

%

Traffic

Difficulty

Marketing

Design

Dev

Intermediate

2

0

0.0

Quora is the most popular Q&A site on the web with over 80 million users a month. Take advantage of the vast number of questions posted by translating questions into keywords. Take this tactic a step further by putting Quora questions into Google Adwords Keyword Planner to generate specific keyword suggestions.

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Find Keyword Ideas On Quora

quora

keywords

seo

audience

search

google

organic

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ROI: 

+

2

%

Traffic

Facebook Call To Action

Beginner

Testing different CTA text options on Facebook Ads. Different CTAs can resonate differently with audiences. Learn More can be less pushy than Sign Up, etc......

ROI: 

+

3

%

Traffic

Twitter Hashtag Listbuilding & Targeting

TBC

Hashtags can be great qualifiers for targeting, and this tactic will allow you to target events not listed under Twitters internal event targeting. To create a list based on a hashtag (i.e. for an event) you will need to: 1. Create a Twitter list (make sure you select "private"; ...

ROI: 

+

4

%

Traffic

Gender Focused Ad Copy

Beginner

Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating...

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Solutions

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Technology

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Resources

Audit HandbookEmerging Channel ReportTactic Playbook
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