ROI: 

+

14

%

Retention

Difficulty

Marketing

Design

Dev

TBC

1

1

1.0

In your UI, don’t count on a user just being able to intuit exactly what is needed. What might seem obvious to you is not necessarily obvious to the user-- so don’t be afraid to explain and give context for actions the user is being prompted to take. Give users a reason for what they’re doing and an explanation as to what their actions mean.

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Curious about the performance data that this tactic might help?
Learn more at Growth Benchmarks →

Explaining Not Assuming

user-experience