ROI:
+
14
%
Retention
TBC
1
1
1.0
In your UI, don’t count on a user just being able to intuit exactly what is needed. What might seem obvious to you is not necessarily obvious to the user-- so don’t be afraid to explain and give context for actions the user is being prompted to take. Give users a reason for what they’re doing and an explanation as to what their actions mean.
user-experience