Instead of offering stand-alone, gated content try a different approach. Offer content upgrades at the end of short-from content that expands on the topic discussed. This will leverage the fear of missing out (FOMO) while delivering value. For example, a conceptual post about PPC followed by a content upgrade of a step-by-step PDF for Google PPC beginners. Other forms of content upgrades could include: a Slideshare presentation, podcast, checklist, etc..