Delivering the message that your offer will automate a laborious task is a definite plus. People want to make their lives easier and anyway you can facilitate this is highly-attractive. Your offer solves their problem with ease. Turn it on and it will do all the work for you. That was easy. Examples: “Put your morning shave on autopilot” “Auto-magically become more productive with our software.” “Go to sleep and let our laundry system clean your clothes overnight.”