People like to be reminded how awesome they are (even if they won’t admit it). Craft copy that strums a person’s ego and they will view your offer positively. An important part of successfully pulling off this tactic is to understand your target audience. What are they proud of? What characteristics do they like to show off? What are they the best at? Example: “The razor a hard-working guy deserves.” “A winter coat for the most adventurous in their circle.” “A new gadget that will show off your tech-savvy.”