ROI: 

+

13

%

Traffic

Difficulty

Marketing

Design

Dev

Advanced

1

0

2.0

If the page name has changed, make sure you 301 redirect any traffic to the correct page. This will give that page the SEO benefits of the original page (backlinks, ranking, etc...) and will make sure you don't lose out on that traffic.

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Curious about the performance data that this tactic might help?
Learn more at Growth Benchmarks →

301 Redirect Old Pages

seo

product

search

organic

google