Explore Ladder blog posts from...

Michael Taylor

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
← Reset
From Growth Hacker to Prompt Engineer
AI

From Growth Hacker to Prompt Engineer

In 2014, I co-founded Ladder, inspired by Bryan Balfour's data-driven marketing methods. Now, in 2024, I'm releasing a book on Prompt Engineering for Generative AI. Both fields rely on experimentation, data analysis, creativity, and leveraging technology for optimization. My growth hacking background provides a unique advantage in prompt engineering, a topic I explore in my new book.

Read More →
How To Advertise On Facebook: Demystifying How Facebook Ads Work
Acquisition
Social

How To Advertise On Facebook: Demystifying How Facebook Ads Work

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget.

Read More →
ICE Framework: Scoring Tactics Would Get You Killed On The Battlefield
Strategy & Mindset
Process & Tactics

ICE Framework: Scoring Tactics Would Get You Killed On The Battlefield

Ask any self-proclaimed ‘growth hacker’ or ‘data-driven marketer how to achieve your marketing goals, and chances are their growth strategy will involve ICE scoring marketing tactics.

Read More →
The Ultimate Guide to Learn ‘Growth Hacking‘: Become a Growth Hacker, For Free
Process & Tactics
Strategy & Mindset

The Ultimate Guide to Learn ‘Growth Hacking‘: Become a Growth Hacker, For Free

Growth hackers love to write about their “ultimate growth hack that got 200% ROI”. There’s no need to drop $150k on an MBA or marketing degree, or even $50 on a Udemy course - paradoxically the best content is often free.

Read More →
How to Test A Business Venture Before Quitting Your Job
Leadership
Process & Tactics

How to Test A Business Venture Before Quitting Your Job

This post on validating a new business idea (or business venture) was inspired by lean methodology books like Lean Startup, Running Lean, 4 Steps to the Epiphany, and Lean Analytics.

Read More →
How to Build and Set Better Marketing Budgets
Leadership
Process & Tactics

How to Build and Set Better Marketing Budgets

Me: Is your goal to grow sales or decrease costs? Client: Both. Me: *audible sigh whilst shaking head disapprovingly* At Ladder, we use test…

Read More →
Ladder Values: The Driving Force Behind How We Grow Businesses
Leadership
Strategy & Mindset

Ladder Values: The Driving Force Behind How We Grow Businesses

This document is Ladder’s values statement — the driving force behind everything we do to grow our clients and expand our business. Read on if you want to …

Read More →
The Harrison Ford Effect: Big Careers Start with Small Salaries [+ My Salary Diary]
Strategy & Mindset

The Harrison Ford Effect: Big Careers Start with Small Salaries [+ My Salary Diary]

At Ladder, we use test-driven marketing strategies to help high-potential businesses accelerate their growth. Talk to a Ladder Strategist to see i…

Read More →
Marketing Plan And Chill?
Process & Tactics
Strategy & Mindset

Marketing Plan And Chill?

At Ladder, we believe in transparency as a smart way of doing business. In that vein, we’re open-sourcing our 2017 marketing plan for growing Ladder...

Read More →
[SEO Audit] We Analyzed Our SEO. Here’s What We Learned:
Search
Analytics

[SEO Audit] We Analyzed Our SEO. Here’s What We Learned:

Any good marketing plan is incomplete without an SEO audit. And as part of our Ladder 2017 Marketing Series, we did just that...

Read More →
Engineering Virality into our Pre-Launch Campaign Drove 42% More Leads (Play-by-Play)
Process & Tactics
Referral

Engineering Virality into our Pre-Launch Campaign Drove 42% More Leads (Play-by-Play)

If you’re launching a new product, you’re probably short on resources and are looking for cost-efficient ways to grow. It’s only a matter of time before...

Read More →
What Is Event Tracking And How To Set It Up: A Full Guide
Analytics
Activation
Revenue

What Is Event Tracking And How To Set It Up: A Full Guide

In this guide, you’ll learn how to write your own event tracking implementation plan. Yes, actually write the code and instructions that you can pass on to your developer to implement or even implement yourself.

Read More →
A Smarter Way to Track Campaigns in Google Analytics (+ Free URL Builder)
Analytics

A Smarter Way to Track Campaigns in Google Analytics (+ Free URL Builder)

How do we track a campaign’s performance? We can track how many people click a link to visit our blog, but do you know where they came from, if they visited a specific landing page, if they found our blog from a specific Google Search, if your email campaign worked better than your Facebook ads campaign, or if you generated any revenue for those campaigns. Fortunately, this information is relatively easy to track using Google Analytics, but what isn’t easy is trying to track performance for a client that has an awful event tracking setup.

Read More →
An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups‘ (SKAGs)
Search
Acquisition

An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups‘ (SKAGs)

Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that perfo...

Read More →
The Reality of A/B Testing | Case Studies of A/B Testing at Ladder
Process & Tactics

The Reality of A/B Testing | Case Studies of A/B Testing at Ladder

A/B testing in real life. Every marketer, product manager, or ‘growth hacker’ you’ve ever met has preached to you about the importance of A/B testing ...

Read More →
How to Use Facebook’s Dynamic Ads For Quality Blog Traffic
Social
Content

How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

You went to a lot of effort to design your blog and write each blog post, but how much time have you put into promoting it? Sure it’s going out in you...

Read More →
Marketing Analysis For Growth: A Step-By-Step Guide
Analytics

Marketing Analysis For Growth: A Step-By-Step Guide

“Tell me what’s happening with marketing.” As a junior marketing executive I got cold-called by our CEO late at night with that deceptively simple sou...

Read More →
Using Excel in Marketing: Spreadsheet Functions Marketing Hires Need To Know
Process & Tactics
Analytics

Using Excel in Marketing: Spreadsheet Functions Marketing Hires Need To Know

Editor’s Note: Excel in marketing should be a big priority. Are you an excel wizard? You might be a good fit for Ladder! We’re hiring in New York, Aus...

Read More →
Marketing Plan Template: A Successful Agency’s Marketing Plan Example
Process & Tactics
Leadership

Marketing Plan Template: A Successful Agency’s Marketing Plan Example

See the marketing plan template that drives our success. This marketing plan example covers strategy, testing, analytics, performance, budgeting, and ...

Read More →
The Ultimate PPC Audit Walkthrough: A Step-By-Step Guide For PPC Analysis
Analytics
Search

The Ultimate PPC Audit Walkthrough: A Step-By-Step Guide For PPC Analysis

This article covers a PPC audit of our current pay-per-click ad campaigns. For the sake of transparency, we’re using real performance data drawn strai...

Read More →
Plan for Growth with the Monte-Carlo Simulation [No Code Solution]
Analytics
Process & Tactics

Plan for Growth with the Monte-Carlo Simulation [No Code Solution]

If you’ve ever predicted future growth by dragging across an Excel formula, the Monte-Carlo Simulation is for you. It’s an impossible task: accurately...

Read More →
Ladder’s Secret Weapon: Growth Engineering
Leadership
Strategy & Mindset

Ladder’s Secret Weapon: Growth Engineering

Since 2014 Ladder has worked with over 200 companies to help them grow — from Fortune 500 companies to fast-growing startups. Here is the explanation ...

Read More →
Acquiring A Growth Hacking Agency: Ladder’s M&A Of Growth Engine
Leadership

Acquiring A Growth Hacking Agency: Ladder’s M&A Of Growth Engine

We’re excited to announce that we have acquired our first growth hacking agency, Growth Engine! This officially makes Ladder one of the biggest growth...

Read More →
The Art of the Deal: How to Become a Master at Business Negotiations
Leadership
Strategy & Mindset

The Art of the Deal: How to Become a Master at Business Negotiations

You may not think of yourself as a master negotiator, but everybody can make use of negotiation skills–even the best negotiators can improve. At Ladde...

Read More →
Your First 10 Customers Should Be Won By Hand-to-Hand Combat
Process & Tactics
Leadership

Your First 10 Customers Should Be Won By Hand-to-Hand Combat

Are you a founder of a startup with fewer than 10 customers? Here’s my advice as founder of a marketing agency: STOP talking to marketers and start ta...

Read More →
About Us: What Does Ladder Do?
Leadership
Process & Tactics

About Us: What Does Ladder Do?

As a data-driven marketing agency, we get this question a lot. Whilst almost everyone is looking for the best ways to grow a company, they don’t alway...

Read More →
Market Research: Ladder’s Competitors and Influencers
Affiliate
Strategy & Mindset

Market Research: Ladder’s Competitors and Influencers

As we continue to share our 2017 Market Research document, we move on from audience research to focusing in on the major players in the marketing indu...

Read More →
Steve Jobs as a Service Doesn’t Exist. Stop Outsourcing Your Genius.
Leadership

Steve Jobs as a Service Doesn’t Exist. Stop Outsourcing Your Genius.

Client: “Why the *#@! are we still losing money?” Two years ago I founded Ladder.io, a growth marketing agency working with startups and large busine...

Read More →
How to Forecast Performance for Your Marketing Campaigns
Process & Tactics
Analytics

How to Forecast Performance for Your Marketing Campaigns

Forecasting marketing performance is always difficult. This is particularly true in the noisy world of online marketing, where a million different var...

Read More →
It’s What’s Inside That Counts: Get Advanced Creative Insights via Spotlight
Process & Tactics
Analytics

It’s What’s Inside That Counts: Get Advanced Creative Insights via Spotlight

I’ve spent over $40m on digital marketing in the past 10 years, and anyone in my position will tell you the same thing: Creative testing is the key t...

Read More →
We Audited Our Analytics Setup. Here’s What We Learned:
Analytics

We Audited Our Analytics Setup. Here’s What We Learned:

Last week, we introduced you to our new article series: the Ladder 2017 Marketing Plan. We started with an audit of our PPC campaigns Before we dive a...

Read More →
How We Hire A New Marketer Every Month (+Our Excel Test)
Leadership
Strategy & Mindset

How We Hire A New Marketer Every Month (+Our Excel Test)

Most hiring processes are made up on the spot. For a while, ours was too. Hiring isn’t easy. It’s one of a thousand different things that a manager ha...

Read More →
The Growth Process That Drives Ladder’s Success
Process & Tactics

The Growth Process That Drives Ladder’s Success

Most marketers rely on what worked for them in the past, or on what they read in a blog post. They go for big, immediate, hacky wins. They either get ...

Read More →
How to Launch a New Mobile App | The Ultimate Guide To App Marketing
Process & Tactics

How to Launch a New Mobile App | The Ultimate Guide To App Marketing

So you just finished building a new mobile app. It’s ready to launch. You’re excited. Time to dive in and watch the downloads roll through. Except you...

Read More →
The Must-Have Marketing Skills You Need to Become a Full-Stack Marketer
Leadership

The Must-Have Marketing Skills You Need to Become a Full-Stack Marketer

Startup world needs more ‘full-stack’ marketers – marketing people with must-have marketing skills who can do a bit of whatever is needed to launch an...

Read More →
The Marketing Metrics Checklist: 8 Numbers You Need To Check Daily
Analytics
Process & Tactics

The Marketing Metrics Checklist: 8 Numbers You Need To Check Daily

We’ll get onto the list of marketing metrics, but first, here’s a story that’ll convince you that Daily Checks are not a chore, but actually a secret ...

Read More →
UX Teardown: What We Learned by Auditing Our User Experience
Process & Tactics
Creative

UX Teardown: What We Learned by Auditing Our User Experience

Welcome to Part 3 of the Ladder 2017 Marketing Plan series! One of the easiest ways to find new things to test (or problems to fix) is to put yourself...

Read More →
We Audited Our Email Marketing Campaigns. Here’s What We Learned:
Email
Content

We Audited Our Email Marketing Campaigns. Here’s What We Learned:

Welcome to Part 4 of the Ladder 2017 Marketing Plan: an audit of our live email marketing campaigns! Below we’ll go through our current campaigns, loo...

Read More →
Ladder Growth Blueprint: The Most Important Document In Marketing Strategy [Interactive Template]
Process & Tactics
Strategy & Mindset

Ladder Growth Blueprint: The Most Important Document In Marketing Strategy [Interactive Template]

Welcome to Ladder’s Growth Blueprint Template 1.0... it will help ensure your growth strategy hits its ROI targets. This growth strategy template i...

Read More →
Ladder.io’s Target Audience for Our 2017 Marketing Plan
Process & Tactics
Strategy & Mindset

Ladder.io’s Target Audience for Our 2017 Marketing Plan

When you’re writing a marketing plan from scratch, one of the most important aspects to consider is your market / industry. What is your target audien...

Read More →
Ladder.io’s Marketing Strategy Executive Summary [Free Template]
Process & Tactics
Strategy & Mindset

Ladder.io’s Marketing Strategy Executive Summary [Free Template]

When you’re writing your marketing plan for a year, quarter, or even month, you’ll need to get started with an analysis of your current marketing stra...

Read More →
5 Cheap and Effective Ways to Run Facebook Ads A/B Tests
Social

5 Cheap and Effective Ways to Run Facebook Ads A/B Tests

You know how important A/B testing is — you’ve read all the case studies about millions of dollars made and maybe had shocking results of your own. Yo...

Read More →
Cascading Significance: How to Make Data-Driven Decisions in Marketing
Process & Tactics

Cascading Significance: How to Make Data-Driven Decisions in Marketing

You may be familiar with statistical significance, but now, we’re here to talk about cascading significance. What is statistical significance in marke...

Read More →

Growth is a high velocity game.

Sign up to our newsletter to stay up to date with all the latest movements in the field.