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Jon Cohn

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Test of the Month: Some Of The Best Growth Tactics We Launched In July
Process & Tactics

Test of the Month: Some Of The Best Growth Tactics We Launched In July

After two straight months of incredible feedback from you all (thanks!), we’re excited to continue our Test of the Month competition and announce July...

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Test of the Month: Some Of The Best Growth Tactics We Launched This June
Process & Tactics
Acquisition
Retention

Test of the Month: Some Of The Best Growth Tactics We Launched This June

Following the incredible success of last month’s Test of the Month post, I’m excited to announce our Test of the Month winners for June. As a quick r...

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Test of the Month: How Ladder Launched a Facebook Video Ad With an 11% CTR
Social
Process & Tactics

Test of the Month: How Ladder Launched a Facebook Video Ad With an 11% CTR

We’ve launched thousands of marketing tests, and let’s be honest: we’ve seen some winners and a few losers (like Reddit Ads). But we want to start hi...

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