Today most brands start as online-only, and that gets you pretty far. As you scale, your marketing mix gets more complex – you start working with influencers, sponsoring podcasts, running TV ads and billboards... all things that are difficult to track digitally (you can’t ‘click’ on a TV ad!).
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Have you let Facebook do your target audience testing for you? With app tracking transparency, it’s imperative you learn how to use audience testing to your advantage.
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What does the new App Tracking Transparency mean for your company and your marketing campaigns? Find out everything you need to know about ATT and how it affects you.
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