We are moving from an era of obtaining precise data and information to an era of prediction and model conversion. So, how can we prepare for these changes? This is a hot topic right now. In this article, I will talk about what we can do in the Google ads environment and how we can leverage machine learning and capabilities based on the data we have to fill the gaps in the data we don’t have.
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In this guide, you’ll learn how to write your own event tracking implementation plan. Yes, actually write the code and instructions that you can pass on to your developer to implement or even implement yourself.
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How do we track a campaign’s performance? We can track how many people click a link to visit our blog, but do you know where they came from, if they visited a specific landing page, if they found our blog from a specific Google Search, if your email campaign worked better than your Facebook ads campaign, or if you generated any revenue for those campaigns. Fortunately, this information is relatively easy to track using Google Analytics, but what isn’t easy is trying to track performance for a client that has an awful event tracking setup.
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We’ve had a blast with Google Optimize ever since Google released their testing and personalization tool in March 2017. Super quick and easy experiments. Sharp insights and reports. And the price — 100% free — is just right. ? First, we just used the Google Optimize tool to boost our own conversion rates. Fast-forward to today: we use Optimize to drive growth for clients, quickly making (and test) changes on landing pages, websites, even entire funnels.
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Leverage Google’s Free Content Analytics And Make An Impact Hundreds of millions of Internet users take new photos, create videos, and write blog post...
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Editor’s Note: A special thanks to Tony Flores of Growth Science for contributing this guest post. In 2018, access to data is no longer a compe...
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This article covers a PPC audit of our current pay-per-click ad campaigns. For the sake of transparency, we’re using real performance data drawn strai...
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Not all marketing certifications are made equal. Some are great for students, new grads, or junior marketers who are just starting to learn the basics...
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We usually employ these 10 Google Ads optimizations as soon as we start cooperating with a new client. By providing quick wins for a new client, not o...
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