We are moving from an era of obtaining precise data and information to an era of prediction and model conversion. So, how can we prepare for these changes? This is a hot topic right now. In this article, I will talk about what we can do in the Google ads environment and how we can leverage machine learning and capabilities based on the data we have to fill the gaps in the data we don’t have.
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It’s a cheerleader. Not a cheerleader for products, but one for that voice inside your head. The one who’s always saying things like, “damn, I should...
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In this guide, you’ll learn how to write your own event tracking implementation plan. Yes, actually write the code and instructions that you can pass on to your developer to implement or even implement yourself.
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Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that perfo...
Read More →“PPC Automation: Why and How to Implement It” is a guest post written by Tim Ferguson, a writer and editor of Marketing Digest. He enjoys writing abou...
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Shout-out to Will Akhurst and the rest of the fantastic team at Brainlabs for taking the time to educate our team on the world of Google Shopping. The...
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Every business needs promotion, and paid advertising campaigns are one of the most efficient ways to gain traction. It enables brands to efficiently a...
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Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...
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Let’s get your first Google AdWords (now Google Ads) campaign launched on the right foot! I’ll document how I created the campaign from start to finis...
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Not all marketing certifications are made equal. Some are great for students, new grads, or junior marketers who are just starting to learn the basics...
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We usually employ these 10 Google Ads optimizations as soon as we start cooperating with a new client. By providing quick wins for a new client, not o...
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It’s clear that responsive ads are here to stay and optimizing their performance is an ongoing process of planning, testing, and iterating Below are b...
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Last month, Ladder co-founder & Chief Product Officer Michael Taylor gave a lecture at the GrowHack Bootcamp The lecture was all about using paid ...
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