In the world of digital marketing and data-driven decision-making, creative testing is a pivotal tool in achieving business growth. Gone are the days of relying on gut feelings or guesswork; now, business decisions are powered by data-validated insights, meticulously collected, analyzed, and validated. This transformative process empowers businesses of all sizes, from established enterprises to budding startups, to thrive in an ever-evolving digital market. This article looks at the practical applications, challenges, and innovative transformations associated with creative testing, offering you valuable insights and actionable strategies to implement in your own digital marketing efforts for achieving growth and success.
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Data informs all marketing decisions, but is it the only thing you should rely on? Here’s why you should look outside of the typical marketing data you receive.
Read More →Editor’s Note: Excel in marketing should be a big priority. Are you an excel wizard? You might be a good fit for Ladder! We’re hiring in New York, Aus...
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Data storytelling is changing the way we communicate data insights – for the better. By shaping our facts using the right techniques we improve unders...
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If you’ve ever predicted future growth by dragging across an Excel formula, the Monte-Carlo Simulation is for you. It’s an impossible task: accurately...
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Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...
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Ever wonder why the failure rate of most inbound marketing experiments hovers around 97 percent? It’s because marketers rely on growth spikes from one...
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Growth modeling is an absolute must in every marketer’s go-to tool stack. In this article, here's a step-by-step guide to building causal growth models and other growth models.
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Whether you’ve just launched your small business, are piloting a new startup, or your company has been active for years, you probably spend a lot...
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You may be familiar with statistical significance, but now, we’re here to talk about cascading significance. What is statistical significance in marke...
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