Are You a Traditional Marketer or a Scientific Marketer?
Data Science
Data Driven Growth

Are You a Traditional Marketer or a Scientific Marketer?

Jon BrodyJon Brody

July 15, 2021

Ever wonder why the failure rate of most inbound marketing experiments hovers around 97 percent? It’s because marketers rely on growth spikes from one-off successes but can’t repeat them. Unfortunately, this isn’t a game of roulette — it’s business.

Rather than base marketing on gut feelings and guesswork, embrace science. When you treat marketing like a scientific experiment, data reveals the levers you can pull to grow your company faster, driving more accurate predictions about what’s most likely to work.

A smart growth-marketing process requires a system that gets you more data than your competition has. Without one, you’re guessing in the dark on what might increase ROI.

Click the button below to read the full article on the Salesforce Blog!

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