Ever wonder why the failure rate of most inbound marketing experiments hovers around 97 percent? It’s because marketers rely on growth spikes from one-off successes but can’t repeat them. Unfortunately, this isn’t a game of roulette — it’s business.
Rather than base marketing on gut feelings and guesswork, embrace science. When you treat marketing like a scientific experiment, data reveals the levers you can pull to grow your company faster, driving more accurate predictions about what’s most likely to work.
A smart growth-marketing process requires a system that gets you more data than your competition has. Without one, you’re guessing in the dark on what might increase ROI.
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