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Competitor Research

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How to Test A Business Venture Before Quitting Your Job

How to Test A Business Venture Before Quitting Your Job

This post on validating a new business idea (or business venture) was inspired by lean methodology books like Lean Startup, Running Lean, 4 Steps to the Epiphany, and Lean Analytics.

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An Intro to Competitor Research for Marketing and Growth Opportunities

An Intro to Competitor Research for Marketing and Growth Opportunities

“An Intro to Competitor Research for Marketing and Growth Opportunities” is a guest post from Oren Greenberg – a growth marketer and founder of t...

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Facebook’s Info and Ads Section is a Game Changer For Marketers

Facebook’s Info and Ads Section is a Game Changer For Marketers

On June 28, Facebook released a new “Info and Ads” section on Pages, which allows users to see the active ads currently running on Facebook, Instagram...

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Market Research: Ladder’s Competitors and Influencers

Market Research: Ladder’s Competitors and Influencers

As we continue to share our 2017 Market Research document, we move on from audience research to focusing in on the major players in the marketing indu...

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Leverage Your Brand’s Poker Face Into a Competitive Edge

Leverage Your Brand’s Poker Face Into a Competitive Edge

While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting cou...

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