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Brand Identity

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Why Employee Branding Is Pivotal To Growth

Why Employee Branding Is Pivotal To Growth

Let your employees become brand ambassadors for you. The more positive things they have to say about you, the better your brand is going to look. You can build a stronger brand without spending much on marketing because awareness grows through word of mouth.

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How I Built Ladder’s Brand Identity From the Ground Up

How I Built Ladder’s Brand Identity From the Ground Up

Building a startup from the ground up is an exciting prospect. As the founder of a startup, it’s important to have a fleshed-out plan for growing your comp…

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A Business Owner’s Guide to Building and Owning Your Brand

A Business Owner’s Guide to Building and Owning Your Brand

This brand guide is from Ladder’s former Director of Design, Natalie Lazo. In it she shares her experiences building brands and growing businesses wit...

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Leverage Your Brand’s Poker Face Into a Competitive Edge

Leverage Your Brand’s Poker Face Into a Competitive Edge

While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting cou...

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