Here at Ladder, we also use a lot of JWT’s Planning Guide in our planning framework. As they say, if it ain’t broke… JWT’s Planning Guide is still really relevant because it goes back to the fundamentals of good advertising. But, whilst it’s rightly revered, a great planning guide can only take you so far. The real trick goes beyond understanding fundamentals.
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Your company spends a lot of time researching at the top of the funnel when creating ads. But, did you know you can repurpose content and research to save your marketing team time? Find out how!
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Have you let Facebook do your target audience testing for you? With app tracking transparency, it’s imperative you learn how to use audience testing to your advantage.
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It’s Friday morning. You wake up feeling good, grab a coffee on the way to work, and roll into the office just in time for the weekly KPI meeting. This wee…
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There will always be a need for growth. The size and market value of your business don’t matter here, as there always will be a place to improve somet...
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When you’re writing a marketing plan from scratch, one of the most important aspects to consider is your market / industry. What is your target audien...
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