#counter Ladder blogs tagged as...

Attribution

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How A Marketing Attribution Technique From The 1980s is Being Reinvented For the post-iOS14 Era

How A Marketing Attribution Technique From The 1980s is Being Reinvented For the post-iOS14 Era

Today most brands start as online-only, and that gets you pretty far. As you scale, your marketing mix gets more complex – you start working with influencers, sponsoring podcasts, running TV ads and billboards... all things that are difficult to track digitally (you can’t ‘click’ on a TV ad!). 

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Omnichannel Marketing: What It Is and How It Benefits Retailers

Omnichannel Marketing: What It Is and How It Benefits Retailers

This is a guest post by Ashley Kimler, who currently works with Heroic Search in Tulsa and has been helping all sized businesses with their digital marketi…

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