Cost per demo is down, but sales says the leads are poor. Why both are right, and how to check lead quality in your CRM before you scale.
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Today most brands start as online-only, and that gets you pretty far. As you scale, your marketing mix gets more complex – you start working with influencers, sponsoring podcasts, running TV ads and billboards... all things that are difficult to track digitally (you can’t ‘click’ on a TV ad!).
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This is a guest post by Ashley Kimler, who currently works with Heroic Search in Tulsa and has been helping all sized businesses with their digital marketi…
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