July 15, 2021
Attracting top talent is hard. For small and boutique agencies, it’s even harder.
What constitutes high-quality growth-marketing talent? There are basically two types:
For smaller agencies, the latter is the ideal candidate to recruit. Small agencies, which grow through quality of work and word of mouth, struggle to attract the same talent as larger ones. Most small operations haven’t yet articulated company missions, values, and differentiators through internal marketing — all elements that established marketing candidates typically look for.
Rather than compete with established brands for validated talent, small agencies should seek out talent that reflects who they are as firms: unproven, but capable and eager to turn small opportunities into big wins.
If you’re struggling to land the best talent for your small agency, follow these steps to hire people who will excel in your business environment.
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