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There comes a point in every growth journey where you have to make big bets and allocate large amounts of resources. The key issue then becomes doing so in a de-risked way. We created a super low-fi video for a pre-launch challenger startup. It incorporated elements that we had proven were resonating really well with the market, through really basic static design testing. Ultimately, the performance of this video beat out that of a $100,000 video.
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Video marketing strategy helps customer retention. Dive into our strategy of how social video marketing could change the future of customer acquisition and retention.
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If Google is king, YouTube SEO is queen. The royal family is entwined; in other terms, Google owns YouTube. If you’re looking for a safe path to get to the…
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“The Social Video Formula That Boost Engagement: How to Create Videos for Social Media” is a guest post by Patrick Foster, and long-time eCommerce Consulta…
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Video is a powerful marketing medium that is not used to its full potential by a lot of brands. 86% of consumers want to see more videos from business...
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