#counter Ladder blogs tagged as...

Search Engine Marketing (SEM)

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Local SEO: How to Rank Your Business in Google Maps and Search

Local SEO: How to Rank Your Business in Google Maps and Search

Author’s Note: I talk about ranking your business in Google Maps and Search, but these same tactics can be applied to Bing Places for Business and Bin...

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Creative Testing in Paid Search: Actionable Tips and Tricks

Creative Testing in Paid Search: Actionable Tips and Tricks

It’s clear that responsive ads are here to stay and optimizing their performance is an ongoing process of planning, testing, and iterating Below are b...

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What are Featured Snippets? A Quick Guide for Marketers

What are Featured Snippets? A Quick Guide for Marketers

What’s better than ranking #1 on a search engine’s results page? Ranking #0. No, I’m not talking about paid ads! There is a way to have your content a...

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