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How do we track a campaign’s performance? We can track how many people click a link to visit our blog, but do you know where they came from, if they visited a specific landing page, if they found our blog from a specific Google Search, if your email campaign worked better than your Facebook ads campaign, or if you generated any revenue for those campaigns. Fortunately, this information is relatively easy to track using Google Analytics, but what isn’t easy is trying to track performance for a client that has an awful event tracking setup.
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“Tell me what’s happening with marketing.” As a junior marketing executive I got cold-called by our CEO late at night with that deceptively simple sou...
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Editor’s Note: A special thanks to Tony Flores of Growth Science for contributing this guest post. In 2018, access to data is no longer a compe...
Read More →Editor’s Note: Excel in marketing should be a big priority. Are you an excel wizard? You might be a good fit for Ladder! We’re hiring in New York, Aus...
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Editor’s Note: This is a guest post from Ruchika Sharma of VWO, the world’s first connected conversion rate optimization platform. All of t...
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This article covers a PPC audit of our current pay-per-click ad campaigns. For the sake of transparency, we’re using real performance data drawn strai...
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Don’t know the first thing about full-funnel marketing? Don’t worry – you’re not alone. This type of marketing method is grounded in history, but it’s...
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Each of us, sooner or later, looks at their digital marketing funnel and struggles with the inevitable question: “To automate or not?” The recen...
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In marketing, as in poker, the key is knowing when to hold ’em and when to fold ’em. Gambling on hunches when deciding which tactics and channels will...
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Businesses can only survive for so long with an uncoordinated marketing strategy. “Growth hacks” aren’t sustainable. And while they may yield some fru...
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Click-Through Rate vs. Conversion Rate: What exactly is the difference? Let’s start with the basics. A click-through rate (CTR) is a metric, show...
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We’ll get onto the list of marketing metrics, but first, here’s a story that’ll convince you that Daily Checks are not a chore, but actually a secret ...
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Welcome to Part 3 of the Ladder 2017 Marketing Plan series! One of the easiest ways to find new things to test (or problems to fix) is to put yourself...
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