In the ever-evolving landscape of paid digital marketing, metrics abound. Click-through rates, impressions, conversion rates - each offers a glimpse into your campaign's performance. But when it comes to gaining full control over your growth strategy, one metric rises above the rest: Cost per Acquisition (CPA). Let's delve into why efficiency, as measured by CPA, is the linchpin of successful paid digital marketing and the gateway to unlocking your growth potential.
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Are you a founder of a startup with fewer than 10 customers? Here’s my advice as founder of a marketing agency: STOP talking to marketers and start ta...
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