Are your onboarding emails helping to retain and engage your user base? Perhaps you audited your email marketing and found that your onboarding email welc…
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Marketers have sounded email’s death knell over and over, but email marketing is still far from dead. In fact, 59% of B2B marketers say email mar…
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Email marketing consistently delivers the highest ROI of any other digital marketing strategy. One recent study found that 53% of marketers belie…
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Retention is the biggest issue facing most SaaS companies – now that you’ve gotten users to register for your platform, how do you keep them engaged and coming back to use it? Whether it’s for free trial users, freemium users, or fully paid premium customers, your retention efforts should first and foremost be focused on quality.
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Most marketers focus on their email content before anything else, but deliverability is an equally important metric that has a massive impact on your ...
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Welcome to Part 4 of the Ladder 2017 Marketing Plan: an audit of our live email marketing campaigns! Below we’ll go through our current campaigns, loo...
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