You might have seen some customers show up in your list with seemingly real emails, but their first and last names are strings of numbers. These are bots registering as customers with stolen email addresses!
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Remember when “Y2K” was quickly approaching and everyone went crazy adapting their code so that the 2-digit year ‘00’ didn’t take us back to 1900?
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How do we track a campaign’s performance? We can track how many people click a link to visit our blog, but do you know where they came from, if they visited a specific landing page, if they found our blog from a specific Google Search, if your email campaign worked better than your Facebook ads campaign, or if you generated any revenue for those campaigns. Fortunately, this information is relatively easy to track using Google Analytics, but what isn’t easy is trying to track performance for a client that has an awful event tracking setup.
Read More →Editor’s Note: Excel in marketing should be a big priority. Are you an excel wizard? You might be a good fit for Ladder! We’re hiring in New York, Aus...
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Don’t know the first thing about full-funnel marketing? Don’t worry – you’re not alone. This type of marketing method is grounded in history, but it’s...
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Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...
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Last week, we introduced you to our new article series: the Ladder 2017 Marketing Plan. We started with an audit of our PPC campaigns Before we dive a...
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We’ll get onto the list of marketing metrics, but first, here’s a story that’ll convince you that Daily Checks are not a chore, but actually a secret ...
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Welcome to Week 3 of the Ladder 2017 Marketing Plan execution diary — a weekly runthrough of our marketing plan execution efforts. This week: our seco...
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