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Mike Rozelle

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Marketing Strategy: It’s the Hope That Kills You
Strategy & Mindset

Marketing Strategy: It’s the Hope That Kills You

What does Ted Lasso have to do with your marketing strategy? Believe it or not, a lot! Check out why you need a go to marketing strategy to keep things fresh.

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Volume vs Efficiency: Which Marketing Strategy is Right For You?
Process & Tactics
Strategy & Mindset
Creative
Analytics

Volume vs Efficiency: Which Marketing Strategy is Right For You?

Your marketing success ultimately comes down to your goals, your risk tolerance, and employing a sound strategy regardless of whether it’s volume or efficiency-based. The key is to clearly outline your strategies and expectations and optimize your resources, time, and capital to give yourself the best opportunity for success. Remember that you and your growth partner must be on the same page or you might run into some very unpleasant conversations when it comes time to report on progress.

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What is a growth partner and what they are not
Strategy & Mindset

What is a growth partner and what they are not

The key term here is “partner.” Many people ask how to find equity partners, but we believe strategic growth partners have more to bring to the table than just an initial investment. Growth partners are not task rabbits who hop around setting up campaigns or writing copy for you. They aren't button pushers, attending to menial tasks with no further input.

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Growth is a high velocity game.

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