Matt Lemmon

Ladder’s 3-Phase Strategic Planning Framework For Advertising

Here at Ladder, we also use a lot of JWT’s Planning Guide in our planning framework. As they say, if it ain’t broke… JWT’s Planning Guide is still really relevant because it goes back to the fundamentals of good advertising. But, whilst it’s rightly revered, a great planning guide can only take you so far. The real trick goes beyond understanding fundamentals.