conversion

Your Vs. My

Beginner
1h
N/A
N/A

On your CTA, instead of using “Your” - i.e. “Start your trial today” - try using “My” - i.e. “Start my trial today”. Test this approach to see if your audience responds well to copy that indicates their ownership over a piece of your product. It can increase CTA click-through and land you more subscribers, users, or demos.

You can also use this approach in your ads, giving them an extra bit of oomph and personalization for your audience.

http://www.slideshare.net/kissmetrics/25-growth-hacks-guaranteed-to-move-the-needle
Avg ROI: +14%