traffic

Subfolders Vs Subdomains

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Though Google says there is no preference, subfolders seem to a smarter solution for SEO purposes. Avoid potentially losing site traffic and domain authority by sticking with subfolders over subdomains. The reason... Google is not perfect and it may not recognize that a subdomain is connected to your main domain.

https://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday

Avg ROI: +19%